SHORT N’ SWEET CAFE

Sept-Nov 2024 | NYC, Chicago, LA

We were hired by our client, Cash App, to create a series of 3 Activations for pop-superstar Sabrina Carpenter, trailing her nationwide tour for her grammy-nominated album, Short N’ Sweet. Inspired by her hit single, Espresso, we were asked to create a popup Coffee shop inspired by the album. This included Sabrina-branded drink items, custom merch items, and engaging photo moments for fans.

We conceptualized, designed, and executed experiential creative, taking over 3 coffee shops in NYC, Chicago, and Los Angeles. My role was the lead Art Director for all three activations, and had the opportunity to execute the designs as well.

Art Direction, Design

Pop-up 01:
West Village New York City

Sept. 27-29 2024

Location:
Partners Coffee

Merch Shoppe

We designed exclusive event merch to be sold alongside Sabrina’s signature merch items. Cash App card holders were given a discount at checkout as incentive to use their cards.

outdoor activations

We utilized Partner’s Coffee’s outdoor pagola and created a Sabrina themed outdoor cafe seating area, continuing the gallery photo activation seen indoors. Brand Ambassadors engaged with fans, handing out free SC posters to all cafe-goers.

queue line

We created a billboard moment of Sabrina’s iconic Short N’ Sweet Album imagery. Fans dressed in their most Sabrina-esque outfits the day of the concert and waited in line for hours to get their exclusive coffee & merch.